Leading by design - The IKEA story by Bertil Torekull
Ikea was founded by Ingvar Kamprad in a little town in Sweden called Almhult. Ikea HQ remains there till this day. There are 150 stores and growing worldwide but they all retain the Ikea spirit.
1. Reaching good results with limited resources.
They strive to produce the best product (low price, good quality) in the most cost efficient way.
Their products reaches the the masses looking for stylish, good looking, quality furniture at a low price.
2. Responsibilty.
They strive to be responsible in every sense. To their workers, to their producers, to thier consumers and to society.
3. Doing it a different way.
By always asking why we are doing this or that, we can find new paths. By refusing to accept a pateern simply because it is established, we make progress.
1. Reaching good results with limited resources.
They strive to produce the best product (low price, good quality) in the most cost efficient way.
Their products reaches the the masses looking for stylish, good looking, quality furniture at a low price.
2. Responsibilty.
They strive to be responsible in every sense. To their workers, to their producers, to thier consumers and to society.
3. Doing it a different way.
By always asking why we are doing this or that, we can find new paths. By refusing to accept a pateern simply because it is established, we make progress.
posted by Wise Wife at 10:52 PM
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