The Closer
CLOSER.
Wow! I came across this word in the book I am currently reading. 'Selling the Wheel' by Jeff Cox and Howard Stevens.
Closers are a rare breed of salespeople. Most salespeople sell a solution to a problem. Closers sell dreams. They sell a better tomorrow. They sell opportunity.
Closers believe totally in what they are selling, and they live for the golden moment of getting a brand-new customer to say yes. They have quality of drive, determination, and focus.
Closers tend toward high-end new technology that is revolutionary and has no imitators. They also gravitate to products that are unique and exclusive. Closers have a very high energy level. They have an aura of success about them. They communicate the image of success in what they wear, what they buy, where they live. But the best way to recognise a closer is to watch them work.
These are 3 points that struck me:
a. You have to sell dreams and opportunity. With that skill, the product is not important. What you should sell is the lifestyle and prestige associated with it. Make the customer feel good about buying, show him opportunities.
b. You must not think about the money. Do a good job and the rewards will come.
c. You must belief in your own success or that you will be
successful no matter how down you are. Eat, sleep, breathe SUCCESS.
Wow! I came across this word in the book I am currently reading. 'Selling the Wheel' by Jeff Cox and Howard Stevens.
Closers are a rare breed of salespeople. Most salespeople sell a solution to a problem. Closers sell dreams. They sell a better tomorrow. They sell opportunity.
Closers believe totally in what they are selling, and they live for the golden moment of getting a brand-new customer to say yes. They have quality of drive, determination, and focus.
Closers tend toward high-end new technology that is revolutionary and has no imitators. They also gravitate to products that are unique and exclusive. Closers have a very high energy level. They have an aura of success about them. They communicate the image of success in what they wear, what they buy, where they live. But the best way to recognise a closer is to watch them work.
These are 3 points that struck me:
a. You have to sell dreams and opportunity. With that skill, the product is not important. What you should sell is the lifestyle and prestige associated with it. Make the customer feel good about buying, show him opportunities.
b. You must not think about the money. Do a good job and the rewards will come.
c. You must belief in your own success or that you will be
successful no matter how down you are. Eat, sleep, breathe SUCCESS.
posted by Wise Wife at 8:13 PM
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